Why we invested: OZE is equipping small businesses with digital tools and access to growth capital

Running a business is complex; it includes managing inventory, conducting marketing, handling sales, executing fulfillment, delivering customer service, and a myriad of other functions. And for 1.7 million microenterprises in Ghana, the smallest of the small businesses, most of the functions are conducted by a single person who lacks sophisticated equipment like computerized inventory and sales solutions, or even digital payments. These small businesses track their expenses with pen and paper, which makes it difficult to keep track of profitability.

OZÉ provides small businesses in Ghana with a digital solution to manage business activity. Using a simple, intuitive app, users can enter business transactions, generate invoices, and (coming soon) manage inventory. The app then uses the data to provide business owners with a dashboard on their performance, reminders on payments to make and collect, and insights into where their business has or has not been successful. In addition, the app provides daily business tips and access to business coaches to help them grow. Using the information provided in the app, OZÉ also partners with banks to provide loans to help users grow their businesses.